A Small Startup on a Big Mission to Reduce Electronic Waste in Qatar
As tech-hungry customers loaded with cash get ready to upgrade to the next generation of
lightning-fast electronic-devices, what happens to the discard and where does most of it end
up? Simple, into the trash. Electronic devices have always produced waste, but the level of the
discarded devices has increased rapidly in recent years forming mountains of obsolete gadgets
The Pallets of once loved but now outdated devices fill the landfills daily with toxic electronic-
waste like mercury, lead and beryllium posing one of the largest environmental risks the world
faces. “These toxins seep out into the soil and water, contaminating both, and presenting a
serious health hazard for all living species” said Mr. Mohammed Al Amri (Chairman PCS).
While briefing about The Company’s policies Ms. Yogita Goyal, the co-founder of PCS said “In
our society, we always want to have the new and the best product. Whenever we buy
something new, we get rid of what’s old, and the environment pays the price for our wants.”
That cycle of consumption has made electronics waste the world’s fastest-growing solid-waste
stream. “I don’t think people understand the magnitude of the problem” As per the WHO in
2019 alone, the world produced 53.6 Megatons of e-waste, an average of 7.3 kg per capita.
Less than a quarter of all electronic waste is recycled, while the rest is burned up to carbonize
the planet or ends up in landfills. She added.
One solution is to make electronics last as long as they once did. “Our products today don’t last
as long as they used to, and it’s a strategy by manufacturers to force us into shorter upgrade
cycles, building a compulsive tendency to just throw away these products,” says co-founder and
executive manager Pradeep Singhal. The growing amount of e-waste is mainly fueled by higher
consumption, shorter life cycles, and fewer upgrade options and this is where Prestige
Computer Services Qatar serves the need! He added. The company upgrades and resells high-
quality laptops, desktops, monitors, and peripherals with warranty at the most affordable
prices with free delivery options across Qatar.